Creating a Sanctuary in The Ever Buzzing Streets

Situated in the ever-crowded Kelapa Gading, Ravelle is a neighborhood restaurant that allows guests to take a break from their past-faced life. Unlike the ephemeral food joint hype, Ravelle makes its long-lasting mark by serving homemade food with a taste that grabs the hearts of children to adults. Honest-to-goodness it is! We brainstormed over a smooth way to blend all these elements together into one identity. We designed a bold logotype and chose gentle colors for the identity that vastly allures those in need of a hideout. Taking cues from the family-friendly ambience that Ravelle gives, we faithfully crafted various animal illustrations that are playfully applied on the signage, coffee cups, coasters, and saucers. These friendly illustrations are inspired by how different animals can gather in one sanctuary where they can live in serenity. Altogether, we also developed this story into a mural that guests can find in their visit to Ravelle.